Naturally Selected — Our Foundation and Promise
We hold a firm belief that nature holds the most powerful healing properties. But for us, this is only the beginning. Like meticulous scientists, we scour the globe for the purest gifts nature has to offer:
Organic Irish Red Algae from pristine waters, providing highly bioavailable plant-based calcium.
Pure Organic Flaxseed Oil and MCT Oil, serving not just as carriers but as valuable nutrients themselves.
Highly concentrated RTG-form fish oils, ensuring optimal absorption and utilization of core actives.
We reject ingredient gimmicks, selecting only natural raw materials backed by science and complete traceability. We believe that the finest inputs are the only way to guarantee the finest outcomes.
Best in Effect — The Synergy of Scientific Formulation
Simply piling ingredients together is meaningless. True efficacy—achieving the "Best in Effect"—stems from a profound understanding and precise application of synergistic actions.
Our Liquid Calcium formula goes beyond mere supplementation. It's scientifically enhanced with Vitamin D3 to guide calcium absorption, and Vitamin K2 to act as a "GPS," directing calcium precisely to the bones and away from blood vessels. This is the wisdom of 1+1+1>3.
Our Heart Support blend combines Fish Oil, Taurine, CoQ10, and Quercetin, working together across multiple pathways to support overall cardiovascular function.
Our Joint Care formula merges the traditional efficacy of Glucosamine and Chondroitin with modern patented ingredients like FortiGel® and Tendoforte®, offering a multi-faceted approach to comfort and mobility.
Our Probiotic range features targeted strains for specific functions. These specialized formulas, often enhanced with digestive enzymes, offer precise support—not just for gut health, but for dedicated needs like oral care, weight management, and skin vitality.
Every product is a meticulously designed "micro-ecosystem," engineered to address a specific health concern.
Safe and Effective — The Cornerstone of Long-Term Companionship
We understand that supplements are an act of daily care. Therefore, we adhere to the highest standard of long-term feeding safety. By eliminating unnecessary additives and using gentle carriers like Cheese Powder and Lactase, we ensure that in our relentless pursuit of efficacy, we never, ever compromise on safety.
X100BEST is more than just 100% BEST. It represents our extra (X) effort, our extreme dedication, and our 100% commitment to infusing your pet's 100% healthy life with our very best.
— Naturally Selected, Best in Effect. For More Joyful Moments Together.